Coffee Experience

The Coffee Experience Chapter 7: Chao! So far, your customer has had a great experience, and they are heading to the door to continue their day.  You have one last chance to make a lasting impression before they leave.  Always make sure to thank them for coming in, and wish them a great day.  Saying…

The Coffee Experience Chapter 6: Signing Off You have welcomed your customer, helped to take their order, and now you have completed their drink.  A big part of the Branch Street Experience™ is understanding that every time you hand off the drink you have just prepared, you are essentially “signing” it or giving it your…

The Coffee Experience Chapter 5: Layout Now that your customer has entered the door and has been warmly greeted, the layout of the store becomes the central focus.  The flow of your traffic should feel natural and easy for someone coming in for the first time.  It should be easy for the customer to look…

The Coffee Experience Chapter 4: Design and Décor Long before you open your doors to the public, you are going to have to design your space.  There are so many things to consider with this component that we will have to break this chapter down into many sub-categories.  Many of these topics have been more…

The Coffee Experience Chapter 3: The Introduction As your coffee-starved guests get out of their cars and approach your doors, the introductions begin.  They get to meet your store, the get to see your layout, and they get to form an initial assessment of what their entire conscious experience will be.  Prior to walking through…

The Coffee Experience Chapter 2: The Initial Approach One common theme of the Branch Street Method™ is attention to detail.  If all of the details are not considered it can be difficult, if not impossible, to form a cohesive experience.  Every stage of this experience is made up of these elements, and with careful planning…

The Coffee Experience Chapter 1: First Impressions In order to completely follow through with this guide, you first need to determine the spirit and personality that you are trying to project.  Is your coffeehouse modern, retro, fun, loud, classy, industrial, or quirky?  The design of your storefront is directly related to the experience you are…

The Coffee Experience at Branch Street Coffee Roasters At Branch Street Coffee Roasters, we believe that coffee can be so much more than an enjoyable drink.  We have gone through great lengths to design every aspect of our operation around the experience of the end user. Although having amazing coffee is important to any coffee…